My take on mailers and traffic exchanges
I think TE advertisers can stay way ahead of the game by creating (or buying) their own unique, but professional looking splash/squeeze pages. I think it also helps to sometimes offer some kind of a bonus for people to join a known program through you instead of someone else. It’s all about standing out from the others and adding value to our offers.
For doing this I like Splash Wizard or Instant Splash by Carl Sorensen. I can create splash and squeeze pages fast and easily make changes whenever I need to. For best results I rotate in new pages and give the older ones some rest. That way viewers don’t get the “seen that already” feeling when they see my pages.
When it comes to those splash and squeeze pages. I want to use a system or software that can quickly and easily make top quality pages I can customize or update on the fly. Video squeezes are nice but they can have slow load times or run choppy so I don’t like using them for fast-timer TEs, but are fine for those TEs that run their timers for 15-20 seconds.